Regular price
798,31 EUR
(950,00 EUR inkl. 19 % MwSt.)
Regular price
EUR
Sale price
798,31 EUR
(950,00 EUR inkl. 19 % MwSt.)
- Format
- digital and print
- ISBN
- 2452347773442
- Erscheinungsweise
- annually
Tradespeople in the Digital World
How will customer approach evolve in the future?
Digitalization and AI
What expectations do tradespeople have for AI-powered consulting, customer loyalty, and payment systems?
Optimized Customer Approach
How should suppliers approach tradespeople in the future?
Purchasing and Information Behavior
How do tradespeople inform themselves and how do they prefer to shop?
Current Market Developments
How is the order situation developing in individual trades?
Compact Tradesmen Study (Price: €950 plus 19% VAT)
Study Contents
- Digitalization and AI: Expectations for a professional app and the use of AI
- Purchasing and Information Behavior: Use and evaluation of information and purchasing sources
- Current Market Development and Economic Situation: Impact of the economic crisis on tradesmen and an assessment of the order situation
Study Design
- Sample of 1,000 tradesmen from the following sectors: woodworking, interior finishing, metalworking, shell construction, electrical trades, etc.
- Online survey
- Fieldwork: August 2024
- Results presented for the age generations Boomer, GenX, GenY, and GenZ
- 119 pages
Occupational Groups Included
- Metalworking / -processing
- Woodworking
- Painter, plasterer
- Floor layer
- Tiler
- Plumber
- Shell construction
- Electrical trades
- Building components
- Gardening / Landscaping
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