About Us
The Company
Dähne Verlag was founded in 1970 by Karl-Heinz Dähne. The family business is now run by the second generation, Marc Dähne. The publishing house is divided into two divisions. As a specialist trade publisher, the company offers specialist information for the DIY and garden center industry as well as for the pet retail trade. For the popular aquaristics hobby, the publisher publishes successful hobby magazines and an extensive book program.
Publishing History
1970 - today
2024
In September, a comprehensive special publication for the 50th anniversary of the BHB (Home Improvement, Building, Garden Trade Association) will be released. At the end of the year, the publisher sells its magazine Holzforum to SN-Verlag in Hamburg.
2023
In October, the Home Improvement Report Retail Worldwide is published for the first time. The new international industry report, created in cooperation with the industry associations EDRA/ghin and HIMA, shows the sales development, number of locations, and sales per square meter of more than 400 retail companies worldwide.
The publisher's website www.daehne.de relaunches and now serves as the portal to the publisher's various fields of activity.
2022
The English-language magazine DIY International is now available as a complete online magazine at diyinternational.com.
In August, the 500th issue of diy is released as a major special edition.
petworldwide.net is relaunched as the last B2B website.
The new website for the publisher's hobby section goes online at www.daehne-aquaristik.de. This site bundles everything related to the publisher's aquaristics magazines and book program.
2021
The magazine Gartenteich is sold to a friendly publisher and will continue to be published by them.
petonline.de, the website of pet, undergoes an extensive relaunch.
2020
The publishing house celebrates its 50th anniversary. Due to the Corona pandemic, the celebrations unfortunately have to be cancelled.
Corporate Publishing is established as a new business division of the publishing house. Here, the publisher offers extensive services for the creation of commissioned publications such as biographies, anniversary publications, and customer or employee magazines.
In August, the extensively relaunched website of diy, with new offers and content, goes live at www.diyonline.de.
Holzforum, the industry magazine for timber trade, celebrates its 25th anniversary.
2019
The publishing house celebrates the 40th anniversary of the pet trade magazine with a special edition.
The international magazine for the DIY market, DIY International, turns 30.
2018
The magazine Nippers is sold.
2017
The publishing house celebrates the 40th anniversary of the diy trade magazine with a special edition.
2016
The magazine terraristik is discontinued.
2014
The Standortführer (Location Guide) is published for the first time. This directory of available industrial and commercial spaces in Germany is a joint project of Dähne Verlag and Westfehling Development GmbH.
2013
With the new magazine terraristik, the publisher further expands its offerings for end consumers.
By acquiring Nippers, a successful regional magazine for dog lovers, another foothold is created in the successful pet market.
diyonline.de, the very successful website of the magazine diy, undergoes a complete relaunch and offers even more information and services. All other websites (petonline.de, diynternational.com, petworldwide.net, holzforum-online.de) will follow gradually.
2010
The publishing house celebrates its 40th company anniversary.
By acquiring the competitor magazine Aquarium Live and merging it with aquaristik, its own position in the highly competitive aquaristics magazine market is significantly strengthened.
2009
Sale of stakes in DeDeNet GmbH and W&D GmbH, and focus on core business.
Gernot Dähne resigns as managing director of the company.
2008
The book program is continuously expanded and now comprises around 50 titles. New and very successful are the affordable guides.
The publication of the magazine Garten & Lifestyle is discontinued.
2007
W&D Vertriebsmanagement GmbH is founded together with a partner. The company offers international services in the areas of telemarketing, market research, customer care, and training.
2006
The first issues of the trade magazine Garten & Lifestyle and the special-interest title caridina are published.
The International PET Conference, held for the first time in November, immediately receives great resonance in the international pet industry.
2005
Sale of the stake in the Dutch publisher MIXpress to one of the shareholders.
2004
With the 1st Pet Congress, Dähne Verlag establishes an additional economic foothold in the events sector, thus continuing its diversification in the established industries.
2002
Through the English-language trade magazine PET in Europe (today: PET worldwide), the international market is also tapped in the pet supplies industry.
2000
With the magazine Gartenteich, a title is published for the first time in the growing water garden segment.
Founders Karl-Heinz and Antonia Dähne retire from daily business management on the company's 30th anniversary and transfer overall company leadership to their two sons, Marc and Gernot Dähne.
1999
Acquisition of a majority stake in the Dutch publisher MIXpress, which includes the publications MIX, Groene Markt, and Keetens in Kaart. The corporate group now has more than 50 employees.
1996
DeDeNet Internet- und Multimedia-Entwicklungen GmbH is founded together with a software company.
Gernot Dähne, the founders' second son, is appointed to the management board of Dähne Verlag.
1995
The now 37 employees move into the new publishing house building in Ettlingen (Am Erlengraben), which was built due to the greatly increased space requirements.
1994
The first issue of the trade magazine Holzforum is published for the German timber trade, filling a previously unoccupied niche in the magazine landscape.
1993
Dähne Verlag employs 25 people.
Marc Dähne, the founders' eldest son, joins the management board.
1992
By acquiring an existing aquaristics book program, Dähne Verlag serves the consumer segment for the first time.
Six months later, this area is supplemented by the acquisition of the special-interest title Aquaristik aktuell (today: aquaristik).
1989
Long before the opening of the EU internal market and the EU currency union, Dähne Verlag fulfills the idea of internationalization with the multilingual trade magazine DIY in Europe (today: DIY International).
1983
Dähne Verlag acquires the trade magazine pet Zoo-Report (today: pet trade magazine) and develops it into the leading industry magazine for the pet supplies sector.
1977
Entry into the developing do-it-yourself industry begins with the Dähne-Informationsdienst, issue Building and Home Improvement Markets. Six months later, the Diy Branchen-Report (today: diy trade magazine) is published for the first time.
1970
Karl-Heinz and Antonia Dähne found Dähne Verlag and, as a two-person company, publish the Dähne Informationsdienst for the food/non-food industry for the first time.